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Ofline
Move comes amid a reported plan to refocus on business and productivity use cases.
We'll use any excuse to reuse this image of a cool dog riding a skateboard, from a video generated by Sora during its brief public access leak in November 2024. Credit: Sora
OpenAI is preparing to shut down Sora, the video generation app that drew widespread attention when it launched in late 2024.
OpenAI announced the move in a social media post Tuesday just after a Wall Street Journal story broke the news. The company said it will have more to share soon on “timelines for the app and API and details on preserving your work.”
“To everyone who created with Sora, shared it, and built community around it: thank you,” OpenAI wrote. “What you made with Sora mattered, and we know this news is disappointing.”
The announcement comes days after leaked news of an OpenAI all-hands meeting in which company executives reportedly said they were refocusing on business and productivity applications rather than being “distracted by side quests” as OpenAI head of applications Fidji Simo reportedly put it.
The move also comes just months after Disney invested $1 billion in OpenAI as part of a deal that would “bring beloved characters from across Disney’s brands to Sora.” It’s unclear how that investment and partnership will continue with following Sora’s shutdown.
OpenAI was well ahead of the curve when it first previewed Sora’s photorealistic video generation in February 2024, wowing industry observers with a level of fidelity that was unheard of for the much more limited text-to-video models of the time. Following Sora’s public launch that December, OpenAI continued updating Sora to support new video styles, more consistent worlds, voice synthesis and lip-syncing, and the opt-in ability to put your actual face (or even a dead celebrity’s face) in a Sora-generated video.
Competitors have rushed into the AI video space in the time since Sora’s debut, though. ByteDance’s SeeDance 2.0 in particular has drawn significant attention in recent months for viral videos of complex, Hollywood-style scenes, complete with complex cuts and angles. And Google’s impressive Veo video generation tools have formed the basis of its Genie world models, which allow for some level of real-time interactivity with generated video content.
We'll use any excuse to reuse this image of a cool dog riding a skateboard, from a video generated by Sora during its brief public access leak in November 2024. Credit: Sora
OpenAI is preparing to shut down Sora, the video generation app that drew widespread attention when it launched in late 2024.
OpenAI announced the move in a social media post Tuesday just after a Wall Street Journal story broke the news. The company said it will have more to share soon on “timelines for the app and API and details on preserving your work.”
“To everyone who created with Sora, shared it, and built community around it: thank you,” OpenAI wrote. “What you made with Sora mattered, and we know this news is disappointing.”
The announcement comes days after leaked news of an OpenAI all-hands meeting in which company executives reportedly said they were refocusing on business and productivity applications rather than being “distracted by side quests” as OpenAI head of applications Fidji Simo reportedly put it.
The move also comes just months after Disney invested $1 billion in OpenAI as part of a deal that would “bring beloved characters from across Disney’s brands to Sora.” It’s unclear how that investment and partnership will continue with following Sora’s shutdown.
OpenAI was well ahead of the curve when it first previewed Sora’s photorealistic video generation in February 2024, wowing industry observers with a level of fidelity that was unheard of for the much more limited text-to-video models of the time. Following Sora’s public launch that December, OpenAI continued updating Sora to support new video styles, more consistent worlds, voice synthesis and lip-syncing, and the opt-in ability to put your actual face (or even a dead celebrity’s face) in a Sora-generated video.
Competitors have rushed into the AI video space in the time since Sora’s debut, though. ByteDance’s SeeDance 2.0 in particular has drawn significant attention in recent months for viral videos of complex, Hollywood-style scenes, complete with complex cuts and angles. And Google’s impressive Veo video generation tools have formed the basis of its Genie world models, which allow for some level of real-time interactivity with generated video content.